Sequoia Design Lab is hiring.

Company Designer

Role: Design and create products, programs, and experiences for Sequoia and Sequoia-backed founders.

How: We’ll draw from the long history of humankind’s ingenuity and Sequoia’s 48 years of company-building experience to help founders design their companies, products, cultures, and businesses.

Why work at…


Story-driven drawings by James Buckhouse

Every endeavor, every undertaking, every hope, every mystery, every product, every artwork, every romance, every skyscraper, every novel, every film, every chair, every hammer, every automobile, every shopping mall, every dining hall, every bookshelf, every comic book, every app, every company, every government, every lawsuit, every piece of clothing, every…


How to run a Friction Audit

At the Sequoia Design Lab, we use story-driven design to help founders build exceptional companies. The process starts with story and later translates to every part of the experience.

Once you get your story straight, the next step is to audit your experience. We call this process a friction audit.


Seeing with your ears

If you believe we are about to enter a post-visual era, where voice, gesture, and ML/AI guide our product experience just as much as the screen, then how should we think differently about our approach to design?

The first step is to acknowledge that design has always been about how…


Problem→ Suffering → Idea → Transformation

Over two millennia ago, Aristotle created a reusable architecture that can help today’s innovators design everything from better stories to AR apps. You can use this structure to write the next HBO/Netflix binge-worthy series or to design the next influential tech platform.

Here are two maps to show the flow—the…


From Andrew Loomis

If you can draw from your imagination, you can create the universe. But how to get started? Here’s a helpful list of resources for people who want to learn to draw.

  1. Buy some books. (Loomis)
  2. Go to video school. (Proko or Alex Woo at Schoolism)
  3. Buy more books. (Bridgman)
  4. And…

What will it mean to live in an AR world?

I’ve sketched out a few provocations here of what might happen when we combine AR with ML to create ARML apps. Think of these drawings as equal parts sci-fi storyboards and cultural inquiries. …


Design your content like you design your products

We needed a way to transform the mysterious art of content into a repeatable and measurable process.

To get there, we identified a series of characteristics common to exceptional stories. Find the PDF checklist embedded below. Did we miss any? Find me on Twitter @buckhouse and let me know.

This article originally appeared on Sequoia’s site.

Towards Exceptional Content, by James Buckhouse on behalf of Sequoia Capital, originally posted on Sequoia’s website here: https://www.sequoiacap.com/article/towards-exceptional-content/

What if we could draw together by drawing together?
Here’s how to do it.

  1. Pick a place. Your #DrawTogether event could be at a museum, a park, someone’s house, a library, a community art center, a classroom, a bowling ally, or a gallery—anywhere you can gather with a group of…

The Inventor’s Worksheet combines drawing, design, and a little expository persuasion to encourage your kids to think like inventors—so that one day they might have the courage to take that first step to create the world in which they wish to live.

The Inventor’s Worksheet

Step 1: Download the Inventor’s…

James Buckhouse

Design Partner at Sequoia, Founder of Sequoia Design Lab. Past: Twitter, Dreamworks. Guest lecturer at Stanford’s GSB & d.school jamesbuckhouse.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store