10 (additional) Points of Good Design

OVER FIFTY YEARS AGO, design legend Dieter Rams penned his legendary 10 points for good design.

Below are 10 additional suggestions for good design that attempt to reflect today’s state of perpetual (and accelerating) change.

Good design tells a story.

Good design solves a problem.

Good design extends our understanding.

Good design improves the human condition.

Good design transforms its audience.

Good design leverages constraints.

Good design complements its context.

Good design enlists us as its collaborator.

Good design welcomes inclusion.

Good design is never finished.



James Buckhouse

Design Partner at Sequoia, Founder of Sequoia Design Lab. Past: Twitter, Dreamworks. Guest lecturer at Stanford GSB/d.school & Harvard GSD jamesbuckhouse.com